Episode 046: Lisa Buffo, Founder/CEO, Cannabis Marketing Association

Boulder Tech Podcast
Boulder Tech Podcast
Episode 046: Lisa Buffo, Founder/CEO, Cannabis Marketing Association

This is one of 20 interviews recorded in a popup backroom studio at dojo4 during the 10th annual Boulder Startup Week. When it started in 2009, Boulder Startup Week was the first event of its kind, anywhere. Now, Startup Weeks are held around the world. It’s a great example of Boulder’s position on the leading edge of tech — and the future.

Our guest for Episode 46 is Lisa Buffo, Founder and CEO of the Cannabis Marketing Association, a Denver-based organization focused on education and best practices for cannabis industry communications professionals.

We cover a lot of ground, including:

  • challenges to cannabis marketing, both legally and image-wise
  • the restrictive laws around marketing and how they disrupt basic commerce as well as efforts to destigmatize the substance
  • Colorado’s place in the pot pecking order now that legalization is spreading
  • the often forgotten point that cannabis is, at its most basic, a source of joy

Follow the Cannabis Marketing Association on Twitter @CannaMarketing and LIsa @LiBuff21.


The Boulder Tech Podcast is made possible in part by Boulder StartUp Week platinum sponsors HoneyMatter and Zayo

We’re also supported by Glider, a Colorado-based Community movement and non-profit that produces Boulder’s Ignite and TedX events, as well as Boulder Startup Week. Learn more and consider a donation at glider.com

Thanks to dojo4 for providing space for our podcast studio, and to KGNU Community Radio for recording gear and studio usage.

Our intro music is by Eccodek. Hear more at eccodek.com (that’s E-c-c-o-d-e-k).

Our outro music is by EarthRise SoundSystem. You’ll find them at earthrisesoundsystem.com

The Boulder Tech Podcast is produced by me, Joel Davis. Your feedback, criticisms, comments and guest suggestions are welcome. Reach me at joel@dojo4.com

Thanks for listening. We’ll see you back here for the next episode of the Boulder Tech Podcast.

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