branding – Boulder Tech Podcast

Episode 055: Ef Rodriquez, Pugnacious Digital Marketer/Sabbatical Savant

Boulder Tech Podcast

Episode 055: Ef Rodriquez, Pugnacious Digital Marketer/Sabbatical Savant

00:00 / 00:35:01

Our guest for Episode #55 is Ef Rodriguez. Among many things, he’s heavily involved with Ignite Boulder, TEDx Boulder and Boulder StartupWeek.

Ef and I enjoy a lively and free-flowing conversation touching on a number of subjects, including:

what brought him back to Boulder after 7 years living and working in a number of far flung locations
why brands need to focus on the problem, not the product
things we don’t see in Boulder but would like to
why you may be listening to podcasts at the wrong speed

Follow Ef on Twitter @pug.

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The Boulder Tech Podcast is made possible in part by Boulder StartUp Week platinum sponsors Honey, Matter and Zayo.

We’re also supported by Glider, a Colorado-based Community movement and non-profit that produces Boulder’s Ignite and TedX events, as well as Boulder Startup Week. Learn more and consider a donation at glider.com

Thanks to dojo4 for providing space for our podcast studio, and to KGNU Community Radio for recording gear and studio usage.

Our intro music is by Eccodek. Hear more at eccodek .com.

Our outro music is by EarthRise SoundSystem. You’ll find them at earthrisesoundsystem.com

The Boulder Tech Podcast is produced by me, Joel Davis. Your feedback, criticisms, comments and guest suggestions are welcome. Reach me at joel@dojo4.com

Thanks for listening. We’ll see you back here for the next episode of the Boulder Tech Podcast.

Episode 051: David McCloskey, Founder and CTO, Authentic Labs

Boulder Tech Podcast

Episode 051: David McCloskey, Founder and CTO, Authentic Labs

00:00 / 00:22:10

This is one of 20 interviews recorded in a popup backroom studio at dojo4 during the 10th annual Boulder Startup Week. When it started in 2009, Boulder Startup Week was the first event of its kind, anywhere. Now, Startup Weeks are held around the world. It’s a great example of Boulder’s position on the leading edge of tech — and the future.

Our guest for Episode 51 is David McCloskey, Founder & Chief Technical Officer at Authentic Labs. They design and build tools that connect consumers to companies by giving individuals deeper insight into the products and brands they buy.

David and I talk about a lot of things, including:

how a venture into toys led to David developing consumer protection technology
the remarkably high percentage of counterfeit goods hidden in plain sight on line and on stores shelves
how Authentic Labs’ Real tag protects consumers and ensures product authenticity
and the cool fact that the Real tag’s underlying technology is a human-made molecule

Follow Authentic Labs on Twitter @authentic_labs

***

The Boulder Tech Podcast is made possible in part by Boulder StartUp Week platinum sponsors Honey, Matter and Zayo.

Thanks to dojo4 for providing space for our podcast studio, and to KGNU Community Radio for recording gear and studio usage.

Our intro music is by Eccodek. Hear more at eccodek .com (that’s E-c-c-o-d-e-k).

Our outro music is by EarthRise SoundSystem. You’ll find them at earthrisesoundsystem.com

The Boulder Tech Podcast is produced by me, Joel Davis. Your feedback, criticisms, comments and guest suggestions are welcome. Reach me at joel@dojo4.com

Thanks for listening. We’ll see you back here for the next episode of the Boulder Tech Podcast.

Episode 033: Jeremy Fields, Front End Development Director, Viget

Boulder Tech Podcast

Episode 033: Jeremy Fields, Front End Development Director, Viget

00:00 / 00:46:20

Our guest for episode #33 is Jeremy Fields, Front End Development Director at Viget, a design agency dedicated to building a better digital world.

Jeremy and I talk about:

How the fast-paced world of web design isn’t really so fast-paced.
Why and how he set about instilling accessibility in design into Viget’s company culture
The tradeoffs involved in balancing good design with accessibility (spoiler: there don’t have to be many, if any)
Why accessibility should be taken into account even when it’s not specifically required or requested by the client
The common design/front end function whose demise Jeremy most looks forward to

***

The Boulder Tech Podcast is presented by iolo.com, developers of the award-winning software suite System Mechanic, which repairs, optimizes, and protects Windows PCs. With a global sales presence in 33 countries and products in 11 languages, tens of millions of people have used iolo’s products for their PC optimization, security, and data recovery needs since 1998. Today, iolo is widely recognized by both consumers and industry experts as a worldwide leader in the system utility software market.

iolo is offering all Boulder Tech Podcast listeners a 60% discount off either Phoenix 360, System Mechanic Pro, or System Mechanic through the coupon code: BOULDERTECHPODCAST. Simply go to iolo.com, decide which product works best for you, and enter the coupon code BOULDERTECHPODCAST at checkout. The 60% discount will be automatically applied to your order.

The Boulder Tech Podcast is made possible in part by Glider, a Colorado-based Community movement and non-profit that produces Boulder’s Ignite and TedX events, as well as Boulder Startup Week. Learn more and consider a donation at glider.com

Thanks to dojo4 for providing space for the Boulder Tech Podcast HQ, and to KGNU Community Radio for studio usage.

Our intro music is by Eccodek. Our outro music is by EarthRise SoundSystem.

The Boulder Tech Podcast is produced by Joel Davis. Your feedback, criticisms and comments are welcome. Reach me at joel@dojo4.com.

Thank you for listening.